Laura von Essen · 2025-04-22
Reporting cadence that survives leadership churn
Lightweight rituals for keeping experiment memory when owners rotate every few quarters.
High turnover is normal; institutional amnesia is optional. We recommend a Monday factsheet and a Thursday narrative, each with fixed sections so new leaders can scan without a live tour. The factsheet is tables: live tests, guardrails watching, and kill dates. The narrative is five sentences maximum, plus a link to the evidence folder. Neither replaces the deep dive; both prevent the deep dive from starting at zero. Teams also keep a “decisions we refused” list. It documents bets that were considered and parked, with the reason. That list short-circuits recurring debates and shows maturity to finance partners. If you only adopt one habit, choose the refused-decisions log. It is low effort and surprisingly calming during reorganizations.